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MKTG210M - Advertising (3-0-3)

Covers: the history of advertising; roles of advertising; the advertising brief; target marketing; the advertising agency; media planning and placement; and media services. Also, basic media strategy using television, radio, newspapers, magazines, outdoor advertising, personal selling, internet marketing, direct response and other forms of advertising will be investigated. Students apply advertising, promotional and integration tools to an advertising project/campaign. Prerequisite: MKTG125M.