Learn more about how MCC is responding to the COVID-19 health situation.
Apply Now! Manchester Community College

MKTG135M - Global Consumer Behavior (3-0-3)

An in-depth analysis of the internal and external forces in the consumer decision-making process as it relates to marketing. Consumer trends and changes in demographic and psychographic characteristics are discussed. Emphasis is on the global aspect of consumer buying behavior in terms of buying, having and being.