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MKTG125M - Principles of Marketing: A Global Perspective (3-0-3)

Provide a basic understanding of the entire marketing process from a managerial point of view. Students examine the marketing system and strategies for the marketing of consumer and business products. Other topics include: the global marketing environment; customer relationship management; target markets; market segmentation; customer behavior; market research; retail and wholesale environments and specialty marketing. Emphasis is on the marketing mix – product, price, place and promotion.