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BUS124M - Entrepreneurship and Small Business Management (3-0-3)
This course gives students comprehensive knowledge in the development and management of small businesses. Sales, production, personnel management, and financial management are examined from the point of view of the small business entrepreneur or manager. Using case studies, students will be introduced to effective techniques for: starting a business; obtaining loans; hiring and supervising employees; marketing products and services; and dealing with legal issues and regulations. Using concepts and techniques learned from the course, students will also create and develop a business plan for a real or fictitious organization of their choice.