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BUS120M - Introduction to Communications Media (3-0-3)

Provides an introduction to communications media by studying the nature and history of mass communications, as well as examining the various media available to marketers within the communication process. Some of the specific media topics discussed include newspapers, magazines, radio, television and the Internet. An emphasis is placed on professions within the communications media industry, regulation of the mass media and the impact of the media on society and the global marketplace.