MCC continues to monitor developments on the spread of the Coronavirus. In response to the COVID-19 health situation, public events previously scheduled to be held at MCC have been cancelled until further notice. The public currently has extremely limited access to the MCC campus and many classes are being conducted online (with the majority of our staff working remotely.) Updates from CCSNH are available at ccsnh.edu/covid-19. Students can find technical support information on the Current Students Resources page.
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Marketing

Marketing

In an era of global, digitized, interactive business environments, marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field, which includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

Companies realize that understanding the marketplace and consumer wants and needs requires competent marketing personnel, from marketing researchers to creative advertisers. The degree to which a company responds to customer demands greatly impacts an organization’s success. Marketing classes integrate theory and practical applications while applying related business knowledge of computers, accounting, and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student -- a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person. According to the National Association of Colleges and Employers in the Job Outlook, marketing is in the top ten degrees in demand.

Program Goal

The students will be able to transfer to a four-year college or university with a solid marketing and overall business studies foundation or become employed in an entry-level marketing position.

Program Outcomes

Students who graduate from this program will be able to:

  • Identify the marketing mix variables: product, price, place, and promotion
  • Create and develop an integrated marketing communication plan, including marketing objectives, strategies, and tactics
  • Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions
  • Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global economy
  • Identify the components of a successful advertising campaign and implement the campaign; create and develop an advertising brief
  • Demonstrate knowledge of various advertising media such as print, radio, television, outdoor advertising, direct response, etc.
  • Apply the strategic selling model to personal selling activities
  • Engage in a personal selling situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools

Admission Requirements

Applicants for admission to the Marketing degree program must comply with the college admission requirements; no specific program requirements apply.

Accreditation

Associate Degrees in Accounting, Business Communications, Business Studies, Management, and Marketing are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is recognized by the Council for Higher Education Accreditation (CHEA). Our national accreditation allows our graduates to transfer to four-year colleges and universities in all regions of the country.

Employment Opportunities

Graduates of the Marketing program are ready for positions such as marketing coordinator, marketing assistant, account executive, retail associate, sales assistant, event planner, as well as many other dynamic and rewarding marketing-related careers.

Transfer Opportunities

The Marketing degree transfers in its entirety to many four-year colleges and universities. Southern New Hampshire University accepts 90 credits from MCC and awards scholarships to MCC marketing graduates based on academic performance. Plymouth State University, UNH Manchester, and Franklin Pierce University are other local colleges that accept marketing graduates. Additionally, credits transfer to ACBSP-accredited colleges throughout the U.S.

Marketing Degree

Degree Program - First Year

First Year Fall Semester TH LAB CR
MKTG125M Principles of Marketing: A Global Perspective 3 0 3
ACCT113M Introduction to Accounting and Financial Reporting I 3 0 3
BUS110M Introduction to Business 3 0 3
BUS114M Management 3 0 3
CIS110M Microsoft® Computer Applications I 2 2 3
FYE100M MCC Essentials 1 0 1
  Total X X X
 
First Year Spring Semester TH LAB CR
ACCT123M Introduction to Accounting and Financial Reporting II 3 0 3
ECON134M Macroeconomics 3 0 3
ENGL110XM or
ENGL110M
College Composition I with Corequisite or
College Composition I
4 0 4
  Mathematics Elective - Choose one: (MATH145M, MATH145XM, MATH202M) 4 0 4
  Business Elective - Choose one: (BUS120M, BUS155M, BUS200M, BUS205M, BUS216M, GDES110M, ECON135M) 3 0 3
  Total X X X


Degree Program - Second Year

Second Year Fall Semester TH LAB CR
MKTG135M Global Consumer Behavior 3 0 3
MKTG210M Advertising 3 0 3
BUS212M Business Law I 3 0 3
  Science Elective 3 0 3
  English Elective - Choose one: (ENGL113M, ENGL220M) 3 0 3
  Total X X X
 
Second Year Spring Semester TH LAB CR
MKTG205M International Marketing 3 0 3
MKTG224M Sales and Sales Management 3 0 3
MKTG282M Marketing Research 3 0 3
BUS210M Organizational Communications 3 0 3
  Foreign Language/Humanities/Fine Arts Elective 3 0 3
  Total X X X
Total Credits - X

 

Marketing Certificate

    TH LAB CR
MKTG125M Principles of Marketing: A Global Perspective 3 0 3
MKTG135M Global Consumer Behavior 3 0 3
MKTG205M International Marketing 3 0 3
MKTG210M Advertising 3 0 3
MKTG224M Sales and Sales Management 3 0 3
MKTG282M Marketing Research 3 0 3
Total Credits - X

Upcoming Info Sessions

All Info Sessions will be held virtually via Zoom until further notice.

  • 10/22 at 6pm
  • 2/10 at 6pm
  • 3/9 at 6pm