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MKTG282M - Marketing Research (3-0-3)

This course will be taught from the viewpoint of the person who conducts primary and secondary market research with a concentration on techniques and processes required to conduct quality research studies. Topics include questionnaire development, sampling techniques, data collection methods and survey errors. Application of concepts through primary data coupled with secondary data through a market research project. This course should be taken in the student’s final semester.

Prerequisite: MKTG125M.