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Business Communications

Business Communications

Every organization requires some form of effective business communications, which is a vital skill for today’s graduates. Whether communicating with co-workers and colleagues or prospects and clients, business graduates must use various communication skills and techniques in their professions on a daily basis.

Students are introduced to basic business communication concepts, theories, and techniques. They will also engage in organizational behavior exercises and team building activities as well as have the opportunity to apply their business communication knowledge using hands-on, real-world projects. This may include Service-Learning projects, integrated marketing communication plans, marketing research projects, advertising campaigns, as well as case studies and business communication simulations. Students will obtain a well-rounded education in business theory and application.

Program Goal

The mission of the Business Communications degree is to prepare students for transfer to a four-year college or university or become employed in an entry-level business communications position. Students will possess a solid business communications and business studies foundation.

Program Outcomes

Students who graduate from this program will be able to:

  • Demonstrate knowledge of various advertising mediums such as print, radio, television, e-commerce, etc.
  • Develop integrated marketing communication skills in the areas of product, place, price and promotion
  • Demonstrate excellent written communication skills to be applied to business settings
  • Demonstrate team work principles and techniques
  • Demonstrate excellent oral and presentation communication skills
  • Articulate global business communications perspectives

Admissions Requirements

Applicants for admission to the Business Communications degree program must comply with the college admission requirements; no specific program requirements apply.

Transfer Credit Policy

Students may transfer credits earned at other accredited institutions provided a grade of "C" or better has been earned in courses with equivalent content. Appropriate transfer credits may be accepted within a 10-year time frame.

Accreditation

The Department of Business Studies is nationally accredited by the Accreditation Council for Business Schools & Programs (ACBSP). Our national accreditation allows our graduates to transfer to four-year colleges and universities in all regions of the country.

Employment Opportunities

According to the National Association of Colleges and Employers (NACE), job prospects for business graduates are strong. Students with a business background can find entry-level jobs in the service, government, and non-profit sectors.

Business Communications Degree Program


Degree Program - First Year

First Year Fall Semester TH LAB CR
BUS120M Introduction to Communications Media 3 0 3
MKTG125M Principles of Marketing: A Global Perspective 3 0 3
CIS110M Microsoft® Computer Applications I 2 2 3
ENGL110M College Composition I 4 0 4
MATH132M Business Mathematics 3 0 3
FYE100M First Year Cornerstone 1 0 1
  Total 16 2 17
 
First Year Spring Semester TH LAB CR
BUS114M Management 3 0 3
ACCT113M Accounting and Financial Reporting I 3 0 3
PSYC110M Introduction to Psychology 3 0 3
  English Elective - Choose one: (ENGL203M, ENGL214M) 3 0 3
  Science Elective 3 0 3
  Liberal Arts Elective 3 0 3
  Total 18 0 18


Degree Program - Second Year

Second Year Fall Semester TH LAB CR
BUS216M Organizational Behavior 3 0 3
MKTG210M Advertising 3 0 3
GDES110M Page Layout and Design 2 3 3
ENGL113M Introduction to Public Speaking 3 0 3
PHIL240M Ethics 3 0 3
  Total 14 3 15
 
Second Year Spring Semester TH LAB CR
BUS200M Team Building 3 0 3
BUS210M Organizational Communications 3 0 3
MKTG135M Global Consumer Behavior 3 0 3
MKTG205M International Marketing 3 0 3
MKTG282M Marketing Research 3 0 3
  Total 15 0 15
Total Credits - 65

 

Business Communications Certificate

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    TH LAB CR
BUS120M Introduction to Communications Media 3 0 3
BUS200M Team Building 3 0 3
BUS210M Organizational Communications 3 0 3
BUS216M Organizational Behavior 3 0 3
ENGL110M College Composition I 4 0 4
MKTG125M Principles of Marketing: A Global Perspective 3 0 3
MKTG135M Global Consumer Behavior 3 0 3
MKTG210M Advertising 3 0 3
MKTG282M Marketing Research 3 0 3
Total Credits - 28