Every organization requires some form of effective business communications, which is a vital skill for today's graduates. Whether communicating with co-workers and colleagues or prospects and clients, business graduates must use various communication skills and techniques in their professions on a daily basis.
Students are introduced to basic business communication concepts, theories, and techniques. They will also engage in organizational behavior exercises and team building activities as well as have the opportunity to apply their business communication knowledge using hands-on, real-world projects. This may include Service-Learning projects, integrated marketing communication plans, marketing research projects, advertising campaigns, as well as case studies and business communication simulations. Students will obtain a well-rounded education in business theory and application.
Mission
The mission of the Business Communications degree is to prepare students for transfer to a four-year college or university or become employed in an entry-level business communications position. Students will possess a solid business communications and business studies foundation.
Goal / Objectives
Students who graduate from this program will be able to:
- Demonstrate knowledge of various advertising mediums such as print, radio, television, e-commerce, etc.
- Develop integrated marketing communication skills in the areas of product, place, price and promotion.
- Demonstrate excellent written communication skills to be applied to business settings.
- Demonstrate team work principles and techniques.
- Demonstrate excellent oral and presentation communication skills.
- Articulate global business communications perspectives.
Admissions Requirements
Applicants for admission to the Business Communications degree program must comply with the college admission requirements; no specific program requirements apply.
Transfer Policy
Students may transfer credits earned at other accredited institutions provided a grade of "C" or better has been earned in courses with equivalent content. Appropriate transfer credits may be accepted within a ten-year time frame.
Accreditation
The Department of Business Studies is nationally accredited by the Accreditation Council for Business Schools & Programs (ACBSP). Our national accreditation allows our graduates to transfer to four-year colleges and universities in all regions of the country.
Employment Opportunities
According to the National Association of Colleges and Employers (NACE), job prospects for business graduates are strong. Students with a business background can find entry-level jobs in the service, government, and non-profit sectors.
Business Communications Degree Program
Degree Program - First Year |
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| First Year | Fall Semester | TH | LAB | CR |
| BUS120 | Introduction to Communications Media | 3 | 0 | 3 |
| CIS110 | Microsoft® Computer Applications | 3 | 0 | 3 |
| ENGL110 | College Composition | 4 | 0 | 4 |
| MATH132 | Business Mathematcis | 3 | 0 | 3 |
| MKTG125 | Principles of Marketing | 3 | 0 | 3 |
| INT101 | College Success Seminar | 1 | 0 | 1 |
| Total | 17 | 0 | 17 | |
| First Year | Spring Semester | TH | LAB | CR |
| BUS114 | Management | 3 | 0 | 3 |
| PSYCH110 | Introduction to Psychology | 3 | 0 | 3 |
| ACCT113 | Accounting and Financial Reporting I | 3 | 0 | 3 |
| ENGL203 | Introduction to Journalism | 3 | 0 | 3 |
| OR | ||||
| ENGL214 | Creative Non-Fiction | 3 | 0 | 3 |
| Science Elective | 3 | 0 | 3 | |
| Total | 15 | 0 | 15 | |
Degree Program - Second Year |
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| Second Year | Fall Semester | TH | LAB | CR |
| ACCT105 | Managerial Accounting | 3 | 0 | 3 |
| MKTG210 | Advertising | 3 | 0 | 3 |
| BUS216 | Organizational Behavior | 3 | 0 | 3 |
| CDI111 | Electronic Publishing | 3 | 0 | 3 |
| PHIL240 | Ethics | 3 | 0 | 3 |
| ENGL113 | Oral Communications | 3 | 0 | 3 |
| Total | 18 | 0 | 18 | |
| Second Year | Spring Semester | TH | LAB | CR |
| MKTG135 | Global Consumer Behavior | 3 | 0 | 3 |
| MKTG205 | International Marketing | 3 | 0 | 3 |
| BUS200 | Team Building | 3 | 0 | 3 |
| BUS210 | Organizational Communications | 3 | 0 | 3 |
| MKTG282 | Marketing Research | 3 | 0 | 3 |
| Liberal Arts Elective | 3 | 0 | 3 | |
| Total | 18 | 0 | 18 | |
Total Credits - 68 |
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Business Communications Certificate
Gainful Employment Information
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| TH | LAB | CR | ||
| BUS120 | Introduction to Communications Media | 3 | 0 | 3 |
| BUS200 | Team Building | 3 | 0 | 3 |
| BUS210 | Organizational Communications | 3 | 0 | 3 |
| BUS216 | Organizational Behavior | 3 | 0 | 3 |
| ENGL110 | College Composition | 4 | 0 | 4 |
| MKTG125 | Principles of Marketing: A Global Perspective | 3 | 0 | 3 |
| MKTG135 | Global Consumer Behavior | 3 | 0 | 3 |
| MKTG210 | Advertising | 3 | 0 | 3 |
| MKTG282 | Marketing Research | 3 | 0 | 3 |
Total Credits - 28 |
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